In a bid to offer greater online protection for consumers while browsing ads, former British Army Intelligence Officer and OBE (Order of the British Empire) recipient, Mark Stoter, Alisdair Macdonald, a fellow of the Startup Leadership Programme and Time Holmes-Mitra MBE, founded Glimpse Protocol. The privacy protection ad platform, raised £1.3m with investment from Venture Capital firm, Force Over Mass Capital, founder of LoveFilm Eric Franks and CEO of Innovate UK Eric Salama, amongst others. The capital raised will allow the team grow the company and help them deliver on their mission of protecting consumer data and privacy.
As regulators and Big Tech wake up to consumer demands for greater transparency and protection around their data and who it is shared by, Glimpse Protocol responds to these demands. Their product uses advanced cryptography to offer the highest level of security and protect consumer privacy without the use of third party cookies. Glimpse Protocol caters to advertisers, allowing them to make over 30% ROI without third party data and also to publishers, enabling them to gain greater value from target audiences. This solution covers the requirements of both consumers, whose greatest concern is privacy and advertisers, enabling them to reach customers whilst staying on the right side of the law.